Patriots Day 2018
New England was inundated with downpours today---what a miserable day for all the Boston Marathoners! My silver lining was that the dreary weather was a perfect excuse to stay inside and tweak my Workshop!
We are only a few weeks away from launching our first Online Workshop, Nailing Your Business Story, In A Nutshell, and I couldn't be more excited!
What pressed me to create this? Well, nearly a year ago I worked with half a dozen entrepreneurs to create short video clips describing their businesses. The idea was to have a short thumbnail video to post on social media. I was struck by how challenging (and intimidating) it was for each founder to articulate their value proposition in a few short sentences. Have you ever tried this? It's not so easy!
Fast forward to today and videos have become an essential marketing medium for business owners. Many entrepreneurs are so busy dealing with day-to-day operations, that they have not taken time to hash out their business story, and don't know where to start when it comes to producing a video.
So I designed this workshop to help founders move through these challenges using a simple, 5-step process.
I hope you'll join me to learn more!