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What's In A Name?

10 Tips for Naming Your Business

So you've established your business idea and are now are ready to launch!

But how do you know if your business name is worthy?

Here are top 10 considerations when naming your business based on my 20+ years of experience working with entrepreneurs and start-ups.

I'll explain why each is important, identify possible "red flags", and make recommendations for next steps.

By the end of the mini-course, you should be confident about your name and/or have a concrete list of suggestions to address any outstanding red flags.

Our objective is to share time-saving trusted tips with fellow founders.

I hope you'll find this course quick, easy, and invaluable!



Your Instructor


Rebecca Reynolds Moore
Rebecca Reynolds Moore

Founder of InANutshell Consulting, founder & former CEO of MuseumShop.com, partner at peach (D2C fashion apparel start-up), MBA, mother of 3. Brings decades of business experience to the table including founding own venture-backed Internet retail company, and business development work for environmental, software, arts, trade association, and consulting organizations. Currently serves on Board of several start-ups and nonprofits.



Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Thank you for choosing our mini-course.

You are now on the road to confidently choosing a winning business name!

Once you've completed the course, we invite you to submit your business name so that we can highlight your business on our website. We look forward to learning more about your business!

We're rooting for your success,


Rebecca Moore, Founder

InANutshell Consulting


P.S. We will be unveiling more mini-courses in the coming months. We welcome your feedback on this mini-course and other future topics you would like offered.


P.P.S. Remember, if you seek more personalized advice from a fellow founder, I invite you to email me directly, or to schedule a free 15-minute intake call to discuss how I can best support your growth through a personalized consultation.





Get started now!